Brand Identity
Qabella Hair
Passion Project
e.l.f. x Paleta de Payaso
Brand Identity
Pixipop
Social Media
YouShouldBeHair
Ad Campaign
Luma
Type Design
Typography
Hello, I'm Perla
Where I've Been
I'm a Digital Creative with a graphic design background, expanding my experience into digital marketing and advertising through COOP.
Where I Am
I create digital ads, brand stories, and visual concepts, while exploring motion, AI, mood boarding, and collaborative ideation. I also enjoy hands-on creative projects like board games and product design.
Where I'm Going
I'm building toward a career that blends creative direction and digital advertising, with opportunities to develop campaigns, products, and ideas from concept to execution.
Work Experience
- Create 20+ digital advertising and social media assets for multiple client brands through a women-owned marketing agency
- Design product-focused posts and Stories tailored to each client's brand identity, target audience, and marketing goals
- Apply graphic design and marketing principles to create clear, engaging visuals that promote products, services, and brand awareness
- Collaborate with the Static marketing team to develop creative concepts and visual content that support client campaigns and promotional goals
- Designed 16+ social media assets weekly (8 feed posts and 8 Stories) promoting hair extensions, products, and campaigns while maintaining consistent brand identity
- Developed digital advertising concepts and promotional creative using typography, color, imagery, and product-focused layouts to support brand awareness and audience engagement
- Collaborated with the marketing and web development teams to create cohesive campaign visuals and messaging across social media, digital advertising, and website content
- Designed digital advertising creative for Luma's new lighter product across 4 social media ad formats, including feed posts and Stories
- Adapted campaign creative across multiple sizes while maintaining consistent brand identity, messaging, and visual direction
Education
- Engaged in a 16-week fellowship program, acquiring expertise in visualization using SEO writing, SEM Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys alongside continuous professional development
- 200 hours of instruction time with a hands-on mastery of data tools, communication training, networking, and client work with actual companies
- A highly selective program that admits underemployed college graduates from under-resourced & marginalized communities
- Certifications: Google Analytics Professional Certificate (Coursera)
- Technical Skills: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Adobe Express, HTML/CSS/JavaScript, Figma, Canva, Microsoft Excel
Let's work together
Have a project in mind? I'd love to hear about it. Reach out through any of the channels below.
Project Title
Category
Project description goes here.