Brand Identity
Qabella Hair
Passion Project
e.l.f. x Paleta de Payaso
Packaging
Branding + Packaging
Social Media
YouShouldBeHair
Ad Campaign
Luma
Type Design
Typography
Hello, I'm Perla
Where I've Been
I'm a Digital Creative with a graphic design background, expanding my experience into digital marketing and advertising through COOP.
Where I Am
I create digital ads, brand stories, and visual concepts, while exploring motion, AI, mood boarding, and collaborative ideation. I also enjoy hands-on creative projects like board games and product design.
Where I'm Going
I'm building toward a career that blends creative direction and digital advertising, with opportunities to develop campaigns, products, and ideas from concept to execution.
Experience
- Created digital advertising and marketing content for multiple client brands through a women-owned marketing agency
- Designed ads and social media creative while adapting visuals to each client's brand identity, audience, and marketing goals
- Combined graphic design and marketing thinking to create visuals intended to build awareness and communicate products or services
- Delivered client-ready creative that helped the agency communicate each client's products, services, and brand story through visual advertising
- Help shape the brand through typography, color, imagery, packaging, and campaign concepts
- Translate brand goals into visual ideas designed to connect with the target audience across digital platforms
- Collaborate on creative projects while continuing to develop my skills in art direction, advertising, and brand strategy
Education
- Engaged in a 16-week fellowship program, acquiring expertise in visualization using SEO writing, SEM Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys alongside continuous professional development
- 200 hours of instruction time with a hands-on mastery of data tools, communication training, networking, and client work with actual companies
- A highly selective program that admits underemployed college graduates from under-resourced & marginalized communities
- Certifications: Google Analytics Professional Certificate (Coursera)
- Digital Marketing: SEO, SEM, Paid Social, Advertising Strategy, Audience Research, Campaign Development
- Design: Advertising, Branding, Art Direction, Brand Identity, Typography, Packaging, Visual Storytelling
Let's work together
Have a project in mind? I'd love to hear about it. Reach out through any of the channels below.
Project Title
Category
Project description goes here.