Ad Campaign
Luma
Social Media
YouShouldBeHair
Passion Project
e.l.f. x Paleta de Payaso
Brand Identity
Qabella Hair
Hello, I'm Perla
Where I've Been
I'm a Digital Creative with a graphic design background, expanding my experience into digital marketing and advertising through COOP. My foundation in design has helped me develop strong skills in visual communication, branding, and creating engaging content.
Where I Am
I create digital ads and brand-focused content designed to promote products, build brand awareness, and connect with target audiences. I'm also developing my skills in digital advertising strategy, creative ideation, and collaborative project development.
Where I'm Going
I'm building toward a career that combines creative direction and digital advertising, where I can take leadership on creative projects and help develop campaigns from concept to execution. My goal is to create impactful advertising that strengthens brands, reaches the right audiences, and turns creative ideas into effective campaigns.
Work Experience
- Created digital advertising and marketing content for multiple client brands through a women-owned marketing agency
- Designed ads and social media creative while adapting visuals to each client's brand identity, audience, and marketing goals
- Combined graphic design and marketing thinking to create visuals intended to build awareness and communicate products or services
- Delivered client-ready creative that helped the agency communicate each client's products, services, and brand story through visual advertising
Junior Art Director
- Help shape the brand through typography, color, imagery, packaging, and campaign concepts
- Translate brand goals into visual ideas designed to connect with the target audience across digital platforms
- Collaborate on creative projects while continuing to develop my skills in art direction, advertising, and brand strategy
Client Projects
- Designed digital advertising creative for Luma's new lighter product across 4 social media ad formats, including feed posts and Stories
- Adapted campaign creative across multiple sizes while maintaining consistent brand identity, messaging, and visual direction
Education
- Engaged in a 16-week fellowship program, acquiring expertise in visualization using SEO writing, SEM Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys alongside continuous professional development
- 200 hours of instruction time with a hands-on mastery of data tools, communication training, networking, and client work with actual companies
- A highly selective program that admits underemployed college graduates from under-resourced & marginalized communities
- Certifications: Google Analytics Professional Certificate (Coursera)
- Digital Marketing: SEO, SEM, Paid Social, Advertising Strategy, Audience Research, Campaign Development
- Design: Advertising, Branding, Art Direction, Brand Identity, Typography, Packaging, Visual Storytelling
Let's work together
Have a project in mind? I'd love to hear about it. Reach out through any of the channels below.
Project Title
Category
Project description goes here.